Ensuring extensive public awarenes and participation in Pune Bus Day, a concept by Sakal Media Group, to illustrate the power of public transport and its positive impact on saving fuel, and reducing costs, chaos and pollution.
We designed the identity for Pune Bus Day and included the date of the event in the logo unit to improve public awareness. We also designed badges for Pune Bus Day, which were circulated among Punekars by Sakal. Because the initiative would be successful only with people participation, we created a communication that would resonate with the common man.
The thought of “I WILL” connected with the people. Extensive event branding was done across buses, bus stops and other avenues, across the city. The event garnered massive participation from masses as well as eminent personailities of Pune.
Full Service / Creative