To promote the Joint Entrance Test conducted for Film & Television Institute of India and Satyajit Ray Film & Television Institute of Kolkatta and ensure maximum registration for the same.
Effective use of digital media to maximise paid registrations for the joint entrance exam was delivered. A combination of Facebook and Google Ads used to ensure excellent pan-India reach. Special focus on Jammu & Kashmir, North Eastern states and women. Executed effective response management to avoid any negative sentiments for JET.
Total reach : 17,45,376
Website registrations : 33,524
Paid applications : 6,125
Website conversion rate : 18.27%
Full Service / Creative