Client Brief

A reputed menswear brand, Cottonking came up with an innovative product - a 4-way stretch trouser.

Idea

The flexibility of the trouser was displayed through a Parkour routine, where a stylish TV commercial showcased its high usability and fashion quotient. The campaign had a 360-degree presence with influencer marketing, online marketing, outdoor presence and in-store branding, supporting the TVC.

Execution

The prefect fit for office wear for working men, we crafted a campaign for the product that simply said, stretch your limits.

SETU

Full Service / Creative

  1. Pune

Services

Clients

Category Experience

Employees

26-50 Employees

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