Vilina has been in the market as a brand for quite some years. Their refined sunflower oil has been used and loved by cooking enthusiasts and women alike. However the brand needed a pull and a fresh outlook to appeal to its modern as well as traditional audiences.
We came up with an emotional hook 'Acche Se Khana' and made the brand a household name with multiple media, outdoor, print and radio advertisments.
The thought of 'Acche Se Khana' connected the idea of eating well, a blessing our Daadis and Naanis have always given us. With Vilina, fearless cooking and enjoying good health was possible! We got that message through.
Full Service / Creative