On a black background which resembled the stone on which spices were grinded in ancient times, we added elements of the manuscripts, which further strengthened the cultural and regional affinity. The product name was written in a font that further enhanced its regional warmth. Well-shot product images of the eventual recipe, made the packaging even more appealing.
The identity design of Sawai eastablished the biggest strength of the brand and its products' authenticity and relgional connect. This thread was extended and established through the packaging design.
Full Service / Creative