Client Brief

The brand identity was originally very intimidating, catering to only the posh crowd. The goal was to move away from this, but at the same time maintain the "feel good" factor this luxurious place had to offer

Idea

- Shooting Content in the daytime with natural light

- Ensuring creatives had a nice light background

- Creating a beer for all campaign and showing people from all walks of life sipping on our beer

Execution

We started by bringing in light to the place. The previous visual feel of the place was set to be a weekend party destination only. We did the simplest of changes and started capturing content which gave a feel of it being an all day place. More natural light, brighter backgrounds, all changed the vibe of the place.

Result

- A complete shift in the vibe of the place

- An all-day customer segment

- A more relaxed brand language to make it feel more welcoming to all

Running On Coffee

Full Service / Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

1-10 Employees

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