With a portfolio of geographic, diversified, traditional and new-age businesses, AM International wanted its website to reflect its strategic focus on building future-ready businesses and illustrate the inherent values of ethics and excellence of the group.
Rite KnowledgeLabs worked with the leadership team to understand the character of the organization to ensure the website would deliver the right impression to various stakeholder audiences. The website was designed to bring out the group’s inherent strengths in traditional businesses and nimble-footedness to invest in new-age businesses. The project was executed as an offshore assignment leveraging the time difference between India and Singapore for fast-track delivery.
Powerful narratives reinforced the solidity of the enterprise.
The UI design of the website was global and contemporary. Real images were used across various sections to feature the infrastructure and people strength of the organization.
The site architecture included thought-leadership white-papers to showcase the organization’s thinking and insights. The site was developed in a fully responsive format backed by a custom-built CMS.
The website was launched in a shorter than expected timeframe. It showcased various diverse facets of AM International’s businesses. Through its content and design, it highlighted the human, caring aspects of the brand as well as professionalism and expertise. The website has received appreciation from various stakeholder groups globally.