It's very rare that a brand will book 4 pages in a magazine for advertisement. And that is what Khushi did. Khushi had expanded its portfolio from cinema advertising to other mediums like malls, Mcdonalds outlets, Pizza Hut outlets and wanted to communicate the same to the brand managers. Since we had 4 back-back-back pages to communicate our point, we had a task of doing the same innovatively.
A storyline was created and all the mediums were communicated one after other. This ensured that each and every communication is given prominence and on the last advertisement, all 4 mediums are visible.
Full Service / Creative