To change the look and feel of the brand.
Good design is its own advertising. And a good packaging design ensures that your product jumps out of supermarket shelves. Most brands selling frozen non-veg tended to be in the red and yellow colour space. And so we chose black and white packaging colours for Cambay Tiger. In a sea of colour, the Cambay Tiger packaging stood out, loud and clear.
The challenge was to create stand-out packaging that could catch the attention of consumers from behind freezer doors.
Full Service / Creative