The Last 700
The Mahindra Thar has maintained its classic looks since 1949. But in 2020 all that was going to change. They were going in for a more modern look. And what remained of the Classic was the last 700 special-edition Thar, named the Thar 700. The client brief was to design communication for the same.
Your last chance to own a piece of history.
The Thar is positioned as a cult collectable. We spoke to the fence-sitters, who have always wanted to own it. We created a sense of urgency by stating that this is their last chance to own this cult classic.
Full Service / Creative