Rickshaw Communique

Client Brief

Communication to create excitement amongst the participants of Himalayan Spiti at Flag Off Point

Idea

These series of posters bring out the challenging nature of the expedition that is as much a battle of the mind as it is a battle with the elements. A heart and brain chiselled out of the rocky terrain bring this nature of the challenge alive.

Execution

Mahindra Adventure is the experiential marketing platform of Mahindra automobiles. One such expedition is the Himalayan Spiti which concentrates on the Lahul-Spiti region of the Himalayas. Known for its arid landscapes and treacherous road conditions, the Spiti valley never fails to challenge the traveller.