Danone embarked on a journey to take parents from Awareness to Action when it comes to food allergy and help babies with allergy live a fulfilling life.
In India there is lack of awareness and information about food Hypersensitivity because of which it is quite difficult for people to evaluate the allergenicity of food in them
As leaders in the Allergy Category,
Shaping the Category by Reaching consumers and increase awareness on Allergy & COFC
Targeting the HCPs and Consumers differently.
Designing a new microsite: https://www.danone.in/nutrition-for-all/special-conditions/allergy/ to gather traffic
Symptom Checker was designed to help people understand what their kids’ allergy symptoms could mean.
Awareness - We made mothers aware about allergy, by showing common foods that can cause allergy in a creative way…( talk about the approach for creative and why) Then talk about the tie up with moms community and reach nos etc.
Education - Moms worries are satisfied, when they hear for a KOL, hence we roped in KOL, who helped us to educate mothers further on this topic + Blogs written on allergy.
Action - We developed the Allergy symptom checker that was hosted on our microsite so that parents could ascertain their child’s allergy susceptibility
Awareness – We engaged doctors through Docplexus via expert articles, webinars and interactions to talk about common foods that can cause allergy.
Education – We hosted webinars on Allergy (mention topic) on our flagship educative platform i.e. DNA – Danone Nutricia Academy.
Action – Help their patients identify allergy via symptom checker And hence, treat the same
Digital / Web & Mobile