Casio came out with the worlds first GST Calculator and it wanted to launch it among its dealers. They wanted a larger than life feel to the launch and attract its dealers as it was a valuable proposition for indian market.
The idea was to make the calculator a Hero and slowly do the reveal of its design and functions. Its ergonomics was to be clearly shown. we used glow and textural lighting to bring out the surfaces. Graphics and animation was used to highlight the important functins of the calculator
We first decided the medium where it will be viewed and then worked backwards to design the process so that we could meet the timeline. The tone, and colour pallettes were decided after the calculator was created completely in 3D. Once the angles were decided we went in for graphics and lighting and then compositing
The launch was a success as we were able to work withing a tight schedule and deliver on time for the function.