Client Brief

A pioneer in technology with an exhaustive product portfolio, INTEX has manifested itself as a major player in and around India when it comes to Mobile Handsets, IT Accessories, Multimedia Speakers and other Consumer Durables. Intex was facing challenges due to unorganized web presence and less reach on digital and social media. RCD got the opportunity to collaborate Intex with the simple motive of extensive brand building and Spartan fan growth over the time.

Idea

Our expert team identified all improving areas to be worked upon and joined hands to engross the fans around Intex smartphones features

We wanted to use Intex’s USP on the leading social media platform and enrich the user experience through innovative ideas as they start interacting on the fan page, simultaneously lending our social ear and responding to their remarks. Keeping up the positive sentiment of the target audience with the growth of Share of Voice.

Execution

Engaging with fans on digital and social media meticulously around the affordable yet premium range of smartphones and other accessories.

Website Development and designing product-based landing pages in order to achieve specific goals.

Result

Facebook Likes -From 2 Lacs Likes to 50 Lacs+

Post engagement From 200 Avg. Per day  to 20K + Avg

33K Mentions on Twitter per month

10 Positive Reviews from Top Social Media Bloggers last FY+ (2015) 

Achieve 11Lac+ with 74% Growth YoY in website traffic

Keywords ranking in top 10 - 500

Red Cube Digital

  1. New Delhi

Services

Clients

Category Experience

Employees

26-50 Employees

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