From the first roller shutter motor, heralding the end of the crank handle, to smart home, Somfy has spent the last 50 years assisting and making life easier for millions of users around the world. They Wanted to run a highly targeted campaign to generate leads for Automated Blinds and curtains.
The target was highly precise and the audience were HNIs and UHNIs from metropolitan & Tier I cities. Their Brand guidelines Were strict and were adhered to the same with quality content Creation and communication for branding that could
Deciding easy Communication Plank
Design and aethetics driven compelling ads and Videos
Using network nuanced Approach for prcision
Constant optimisation and analyse the performance
Remarketing based on intent and our campaign response
Somfy being a high end brand with a legacy of innovation and cutting edge technology has great respect for precision. They wanted their Brand to speak for itself.
We created highly innovative posts and videos that were meant to impress the audience with aesthetics and funstionality at the same time.
Since most our audience were from upper middle class with refined taste and with an eye for detail. We crate a strong and sophisticated communication on the plank of ‘connected solutions’
They already had a landing page from earlier campaign which couldn’t be changed. We ran the campaign on social networks and Google networks with highly precise targeting through DV360 and programmatic
The impression achieved were 4.6 million of Across all Networks. Facebook clocked 833645 impressions & Google 3,811,213 impression in the period.
The total clicks on to our campaign In the period was 93,794 Of which 22,639 came from Facebook & 71,155 from Search, Display and programmati.
The total number of exclusive leads generated were 738
Digital / Web & Mobile