Client Brief

This isn't one single project but a collection of multiple projects, all with the same brief - Create special edition packs for specific occasions - Cricket, Holi, Makar Sankranti, and a limited edition - to drive association and increase sales during those periods.

Idea

ABD's brands are market leaders and their distinctive pack designs are well entrenched in their loyal consumers' minds. The idea is to create designs that don't dilute the core brand look and yet introduce elements in a way that establish a strong association to the occasion.

Each pack has its own story, but getting into all the details is beyond the scope of this channel. We look forward to telling you all about it on a one-to-one.

Result

In each and every case, we had a client who was happy with the work from an aesthetics point of view, as well as thrilled with the results, from a numbers point of view! Ah, the simple joys of advertising life!