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Create a range of communication for specific occasions in Punjab, using Diljit Dosanjh, to leverage his rising star pull.
It started with defining the occasions, which were likely to be most relevant for the region. Once they were fixed, we created sketches to show how Coke would be integrated into each occasion-specific visual. The idea was to have imagery in which Coke was an integral part of the proceedings, yet did not come across as forced.
Occasions defined -> Sketches of creatives approved -> Shoot planned, commissioned and executed -> Master Key Visual created -> Crafted into an Activation toolkit -> Released
The most interesting part of the execution was matching the shots (it was a studio shoot), with the settings depicted in the creatives. The backgrounds were stock, so the lighting and angles of the actual shots had to be carefully considered and composited skillfully.
We shot with Diljit, released a really great looking bunch of creatives and had a super happy client!
General happiness all around!
Full Service / Creative