Client Brief

Coca-Cola India was running a behind-the-label promotion where consumers could text a unique code found behind the label and win prizes, with the grand prize being a trip to the ICC Cricket World Cup final in London. The job was to create a Key Visual to effectively communicate this. The final Key Visual had to be replicated for the brands - Thums Up, Fanta, Sprite and Limca, then converted into 11 languages and multiple collaterals.

Idea

The creative uses a fandom approach, where the idea is to capture the excitement of the unsung heroes of the game - the spectators and fans. With the usage of vibrant colours and the backdrop of a flood-light lit stadium, we've managed to capture the cricket fervour pretty well, even if we do say so ourselves!

Execution

The creative grabs attention largely on the back of the striking centre visual, which has been created by compositing various stock images to get the desired effect of colour and excitement. The central product placement allows it to be easily scaled to other brands without diluting the effect.

Result

Without getting into any numbers, let's just say that the campaign worked brilliantly, to the extent that the work got requisitioned for use in other markets, even outside the India BU.

Quotient Communications

Full Service / Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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