Client Brief

Supernova Engineers Ltd is India’s one of the leading companies in providing captive power solutions. Supernova manufactures high tech diesel electric gensets that cater to a broad spectrum of industries like health care, data centres, space research organizations, thermal and hydro power stations, telecom, and hospitality chains. Supernova’s premium genset range is powered by the likes of Volvo Penta and Perkins. Both these companies are world leaders in diesel engine manufacturing.

We were approached by the client to create an ad campaign for Supernova. The campaign was to be published in Economic Times all India edition. Even though Supernova was a familiar name among its target audience, they just knew the brand for its product performance. So the campaign was a part of their brand image building exercise.


Captive power solution is a typical B2B industry. So, traditionally, all marketing and branding communication of Supernova hovered around products and its features. We decided to break this mould by making solution the hero. We decided to build the conversation around the ultimate objective which Supernova helped businesses to achieve with its solutions; peace of mind, uninterrupted productivity etc. And that they are doing this for over 3 decades, which makes a strong pitch for their expertise. Products and its features were added in the communication as a testimony to this fact.


As captive power generation is capital investment, the buying decision makers are the top brass of the management. To make our campaign relatable to this audience we portrayed entrepreneurs from top management in the campaign, both visually and in the copy, that spoke volumes about being someone in the authority. In design, we used double exposure effect combining entrepreneur and industrial backdrop in a way which corresponded with the headline. The communication led to drawing a parallel that Supernova is fuelled by the same degree of passion as the entrepreneurs.  We extended the conversation from uninterrupted power supply to uninterrupted growth, which is what makes Supernova India’s trusted brand for DG Sets.


The campaign achieved the objective of initiating brand image building towards that of a leader’s choice. It successfully showcased Supernova’s legacy of serving the industry for over 3 decades and communicated that Supernova is about more than just its products; that they are solutions provider and partners in business growth. Within short span of running the campaign, client received improved flow of inquiries; many inquiries came from markets where Supernova was not traditionally first choice for captive power solutions.

Purple Phase Communications

Full Service / Creative

  1. Ahmedabad



Category Experience


11-25 Employees

Other Projects
Whiskers - Brand Identity Design
BRAND Whiskers , 2018

PROJECT Whiskers - Brand Identity Design ...

Men’s grooming and styling market is steadily evolving in India. Optimus Lifestyle Pvt. Ltd. was making a foray into the industry with brand ...

Whiskers - Packaging Design
BRAND Whiskers , 2019

PROJECT Whiskers - Packaging Design...

Whiskers, endorsed by actor cum model Rannvijay Singha, is a new entrant in the rapidly evolving men’s grooming and styling market of India. ...

Ambiance Design -
BRAND New Freeze Land , 2016

PROJECT Ambiance Design - ...

New Freezeland is a popular chain of fast food and casual dining cafe located in Ahmedabad, Vadodara and Gandhinagar. It’s a popular hangout ...

Octagen Lubricants - Packaging Design
BRAND Octagen Specialties , 2019

PROJECT Octagen Lubricants - Packaging Design ...

Octagen Specialities LLP is a leading marketer and supplier of technically advanced synthetic, semi synthetic and conventional engine oils and spec...

Lampros Pre School - Brand Identity
BRAND Lampros Pre School , 2018

PROJECT Lampros Pre School - Brand Identity ...

There are many preschools in Ahmedabad but when it comes to quality of education, you can count the names with your fingers. The client’s vis...