Client Brief

There are many preschools in Ahmedabad but when it comes to quality of education, you can count the names with your fingers. The client’s vision was to fill this gap by starting a preschool that provides quality education through its indigenously designed programs. They wanted to imbibe love for learning in students. We were entrusted with the task to name the brand, design its logo, develop its tagline & brand communication and conduct launch activity. The client’s idea was to create an identity that could give the brand feel of an international preschool offering a learning environment so friendly and happening that children would eagerly wait to attend the school next day.

Idea

We had to develop communication and design keeping in mind two sets of target audience. First, kids who will study at the preschool. And second, parents who will be the decision makers. So, we figured that name had to be easy enough for kids to pronounce yet striking enough to grab attention of parents. Its logo had to make kids feel welcome and parents feel that their children are in the right hands. We worked on many routes for names and finally settled on Lampros. For logo we decided to create a tiger cub mascot which can help in fostering brand recall and induce kid-friendly vibes. For launch activity, our idea was to make both kids and parents take notice of new preschool coming up in their locality.

Execution

Lampros is a Greek word which means bright, shining and brilliant. It can be pronounced by kids and grab attention of parents. Lampros written in a riot of rainbow colours captures attention of kids. Cloud in the background serves as a metaphor for playfulness and imagination. Cute and cuddly mascot of Lammy (tiger cub) wearing bow tie and waving hand as in saying hello makes the logo inviting. Tagline ‘where learning is fun’ is precisely indicative of how Lampros expertly interweaves fun with learning activities. Across brand communication we emphasized on unique MI (Multiple Intelligence) learning approach offered by Lampros. We carried out launch activity by distributing free balloons printed with Lampros logo to kids at public gardens in surrounding area.

Result

Name, logo, launch campaign and other creative marketing exercise, like free distribution of balloons printed with Lampros logo at gardens, helped Lampros create a buzz. Admissions were secured on all seats in all classes in the first academic year itself. Response was so good that within 1st year of launch client opened 6 new branches across various locations of Ahmedabad.

Purple Phase Communications

Full Service / Creative

  1. Ahmedabad

Services

Clients

Category Experience

Employees

11-25 Employees

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