Client Brief

Sethwala Foods Limited is a Mumbai based prominent B2B manufacturer & supplier of raw chicken, nuggets, kebabs. Sethwala foods wanted to revamp its range of products which was very outdated and was majorly B2B brand. They approached us establish the brand aimed as more consumer facing B2C. Revamping ready to eat food varieties of chicken products.

Idea

CONCEPT : The brand positioning of ‘Discover Deliciously’ was wonderfully adapted in different varieties of the product. The visual elements contain a simple ‘plate’ in which food is served indicating the ready-to-eat nature of products (for immediate serving). On the lines of ‘serving tradition at your dining table’. The final band designs reflects high detailing: Source of the food (location) + Specific pattern denoting the region at the background.

Execution

B2B to B2C rebranding project, transforming brand for premium appeal and growth.

Design Implementation: Large range of products under ready to eat. And design collaterals across all touch points.
On the lines of ‘serving tradition at your dining table’. The final band designs reflects high detailing:
Source of the food (location) + Specific pattern denoting the region at the background.

 

Result

The final packaging help to establish Seths from a B2B to B2C rebranding project, transforming brand for premium appeal and growth. Packaging design stood out from the competitive markets and was highly appreciated by client and consumers.

PROCREATE BRANDING

Design

  1. Mumbai

Services

Clients

Employees

11-25 Employees

Other Projects
Beelicious
BRAND Liverite, 2017

PROJECT Beelicious...

LIVERITE BEELICIOUS. Scope of Work : New Brand Design, Visual Architecture & Packaging Design: Objective was to clearl...

Beco
BRAND Ezee, 2019

PROJECT Beco...

Deliver a comprehensive end to end branding project including brand strategy, brand identity, naming, brand voice and a packaging solution for a ne...

Herbalmeds
BRAND Mega We Care, 2018

PROJECT Herbalmeds...

Umbrella branding for a leading herbal medicine pharma company. Effective product stories for a global launch. The big idea for this brand ...

Pranaa
BRAND Mega We Care, 2017

PROJECT Pranaa...

Creating a disruptive brand for Thailand based 100% plant based QSR - Pranaa Task was to develop new brand and visual identity for a new QRS ...

Ezee Rebranding
BRAND Ezee, 2019

PROJECT Ezee Rebranding...

Redefining brand architecture & design for India’s largest disposable items manufacturer. Creating Clarity from Chaos...