Client Brief

Creating a disruptive brand for Thailand based 100% plant based QSR - Pranaa
Task was to develop new brand and visual identity for a new QRS joint. Prana is a Whole Food Plant Based Diet Food Joint/ Delivery (WFPB) brand backed by Mega We Care Group of Thailand. The company wanted to position its WFPB offering as a smart lifestyle choice for consumers.

Idea

Strategy & Approach

Challenges:

Aim to revolutionize healthy nutrition food in Thailand and convert the fast food eating habits of people to a healthier alternative with curative possibilities.

 

Solution:

To create a truly believable health food brand that would carve a nutritional and curative niche in a country already fixated on eating out at fast food joints.

 

 

Result

With the approach of attracting the Thailand based consumers and with a brand story around, the brand is very popular in Thailand now and has achieved the desired objective.

PROCREATE BRANDING

Design

  1. Mumbai

Services

Clients

Employees

11-25 Employees

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