Client Brief

Objective: To assist Parle in entering the health segment by launching digestive cookies under a single unified brand that should be unique & relevant to consumers

Idea

Mindful Eating – Unveiling the Goodness Strategy: As food-related health problems persist, people are looking out for simple ways to help them eat healthier. Yet most consumers feel that there is a disconnect between what these brands promise and what they deliver, thereby making food choices unnecessarily complicated. Also there is a lot of indirect fear mongering and guilt that most health brands indulge in. On the contrary to conventional thinking in health food segment, Simply Good is uniquely positioned on the platform of “Mindful Eating” that talks about sharing a joyful relationship with food and not that of struggle or fear. Simply Good is about experiencing wellbeing through joy of eating good food and savoring the hundred small little joys associated with it.

PROCREATE BRANDING

Design

  1. Mumbai

Services

Clients

Employees

11-25 Employees

Other Projects
Beelicious
BRAND Liverite, 2017

PROJECT Beelicious...

LIVERITE BEELICIOUS. Scope of Work : New Brand Design, Visual Architecture & Packaging Design: Objective was to clearl...

Beco
BRAND Ezee, 2019

PROJECT Beco...

Deliver a comprehensive end to end branding project including brand strategy, brand identity, naming, brand voice and a packaging solution for a ne...

Seths
BRAND Sethwala foods, 2016

PROJECT Seths...

Sethwala Foods Limited is a Mumbai based prominent B2B manufacturer & supplier of raw chicken, nuggets, kebabs. Sethwala foods wanted to revamp...

Herbalmeds
BRAND Mega We Care, 2018

PROJECT Herbalmeds...

Umbrella branding for a leading herbal medicine pharma company. Effective product stories for a global launch. The big idea for this brand ...

Pranaa
BRAND Mega We Care, 2017

PROJECT Pranaa...

Creating a disruptive brand for Thailand based 100% plant based QSR - Pranaa Task was to develop new brand and visual identity for a new QRS ...