Original Dabur Red brand range of tooth powder and toothpaste is considered as traditional and old. The product is effective because of the various ayurvedic ingredients and it’s very effective for dental problem. The objective was to create a new variant for Dabur Red but in gel format in order to fuel inorganic growth into more modern trade formats & to be perceived as modern & contemporary oral care brand. And at the same time connote the brand promise which combines the “freshness of gel and problem-solving natural herbs” for complete dental care.
Design
11-25 Employees