Dabur a market leader in branded honey segment wanted extend this equity into a new product – Supa Honey Fruit Preserve. It combines the magic of honey with super fruits, so to create an experiential brand for breakfast consumption. Opportunity: Create a whole new space within the morning that’s polar to the idea of functional and basic. A sinfully tasty and indulgent fruit spread that can be used with almost every breakfast eatable. Our visual positioning goal was to leverage use of honey with a indulgent fruit experience. Honey dripping on fruit, purely depicts honey + fruits with a balanced design objective.