Client Brief

This leading textile manufacturer of India, gave us the mandate to reinvigorate the perception of their fabric businesses, and in particular, raise market share of their suitings spearheaded by Arvind Primante, the most premium Italian fabrics offering from the Arvind stables.


Reinvigorating brand perception

How does a numero uno shirtings & denims brand in India start being taken seriously as a suitings player?

Arvind Primante is a limited-edition collection made from rare and exotic Italian worsteds manufactured for bespoke craftsmanship, that are ideal for ceremonial and business wardrobe.

Now be it Premier league football stars or the ‘Godfathers’ of Hollywood, their suiting of choice has always seemed to be “Irresistibly Italian”. Those became the exact two words to appropriate this Italian fashion legacy for Arvind Primante.

From idea to photo shoot, design and execution, to overseeing bespoke garment stitching and styling models, we worked closely with the Arvind brand team through it all. Autumn Winter which coincided with the wedding season, was chosen as Primante’s relaunch vehicle.


Relaunched during Autumn winter 2019, the brand showed substantial increase in sale as compared to the season a year before.

Plus One Design


  1. Mumbai



Category Experience


11-25 Employees

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