Client Brief

Client: During 2018, UAE Exchange began re-branding to "Unimoni" at locations outside of the United Arab Emirates. This initially started with its retail presence in India, Fiji, Canada and Australia. The company is headquartered in Abu Dhabi, UAE, and operates through 800 locations[1] across 31 countries.

Brief: Generate awareness around UNIMONI's re-branding, previously know as UAE Money Ex.


To reach out to all the relevant audiences, creating buzz around the brand as well as its new line of products


Target Audience:

23-55 years; M&F, Working Professionals, Entrepreneurs, Travellers, Traders, Expats etc.Targeting audiences with affinity to Financial, Business, Policy, News and Topics, Travel etc. As the brand was the lead sponsor for ASIA Cup, a dedicated budget was set aside for cricket related content. 

Platform: GDN & Affiliate


Impressions: 2.5 million 

Interactions: 78,000

CTR: 0.3%

Overheard Communications

Digital / Web & Mobile

  1. Mumbai



Category Experience


26-50 Employees

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