Client Brief

Client: Swachh Bharat Abhiyan was a country-wide campaign from 2014 to 2019, to eliminate open defecation and improve solid waste management (SWM) in urban and rural areas in India. The objectives of the mission also included eradication of manual scavenging, generating awareness and bringing about a behavior change regarding sanitation practices, and augmentation of capacity at the local level, nitiated by the Government of India, the mission aimed to achieve an "open-defecation free" (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi. 

Brief: Promotion of brand communication shared on Twitter. 

Idea

The messaging related to particular group, for example, Housing Feferation needed to be targetted with keywords targeetting and following affinity.  

Execution

Platforms: 

Twitter: 

• Each Tweet had particular messaging targetted towards an aspect of the the SBA

• We identified the perfect targetting combination and customised targeting for each group 

• Video Ads and Tweets with real life stories were used in promotion to garner higher traction 

Overheard Communications

Digital / Web & Mobile

  1. Mumbai

Services

Clients

Category Experience

Employees

26-50 Employees

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