Client Brief

Client: Discovery Channel India is the Indian version of Discovery Channel operated by Discovery Networks Asia Pacific for the Indian subcontinent, launched in 1995. 

We were madated with their social media content promotions. 

Brief: Each brief revolved around crating buzz via social media content promotions for the the new show that was going on air. This included shows of Oprah Winfrey and Bear Gyles. Show on Harley Davidson and Rhino Extinction along with the franchise, Naked & Afraid. Goal: Helping create awareness & intrigue around Discovery's new show with Oprah Winfrey



For Oprah's show the social media communication was based on the concept called 'words of belief'.  These were words that were the actual themes of the each episodes of the show. 



Communication strategy: The concept, words of beleif was captured by a distinct photoshoot for each episode of the show as per its theme like hope, love, faith, peace etc.


We zeroed in on the Target Audience basis the traditional audience of Discovery and the fans of Oprah Winfrey. Also, the theme of the campaign enabled targeting a wide yet unusual mix of students, entrepreneurs etc.



• Targeting: Demographic, Geographic, Behavioral & Interest based targeting

• Products: Video Views Ads, Post Engagement Ads

• Demographic, Geographic, Behavioral & Interest based targeting


• Likes: 1,00,000

New Facebook Fans: 41,000

• Post Shared: 6,000

• New Instagram Followers: 5,000

Overheard Communications

Digital / Web & Mobile

  1. Mumbai



Category Experience


26-50 Employees

Other Projects
Monsanto 2015-2019
BRAND Monsanto India, 2015

PROJECT Monsanto 2015-2019...

Client: Monsanto India was a part of the US agrochemical giant and agricultural biotechnology corporation founded in 190...

#MadeOfGreat | Lionel Messi
BRAND TATA Motors, 2016

PROJECT #MadeOfGreat | Lionel Messi...

Client: Tata Motors is a part of Tata Group, one of India's largest conglomerate founded in 1868. Our engagement was...

Taiwan Excellence

PROJECT Taiwan Excellence...

Client: Taiwan Excellence is a body backed by TAITRA and Ministry of Economic Affairs, Taiwan...

PwC | The Winning Leap
BRAND PwC India, 2014

PROJECT PwC | The Winning Leap...

Client: PwC is one of the 'Big Four' amongst the accounting firms and the second largest proffesional services networ...

KPMG In India - 2014 Onwards
BRAND KPMG In India, 2018

PROJECT KPMG In India - 2014 Onwards...

Client: KPMG in India is a subsidiary of KPMG, a multinational professional services network, and one of the...