Client Brief

Client: Animal Planet is television channel owned by Discovery, Inc. First established on October 1, 1996, the network is primarily devoted to series and documentaries about wild animals and domestic pets.

 

Brief: Help create awareness around Tiger Extinction and promote Animal Planet's efforts in creating that awareness on social media 

Idea

It was decided the we'd use the most accesible form of expression on our keyboards, the emojis to create awareness around the cause. 

Execution

Each year Animal planet runs a series of various awareness campaigns to promote Tiger conservation. 

The campaign communication was created around #SaveTheTigerEmoji, where awareness is the first step to action. A motion graphic video with facts and figures around the subject was put out along with the posts. A landing page was created to signup and allow us to track the use of the emojis used. 

Platforms:  

Facebook:
Targeting: Demographic, Geographic, Behavioral & Interest based targeting

Facebook Products: Video Views Ads | Post Engagement Ads

Twitter: 
Keywords based targeting & Affinity based 
 

 

Result

Video Views: 1,50,000

Facebook Fans Added: 30,000

Twitter Engagement: Up by 150%

Overheard Communications

  1. Mumbai

Services

Clients

Category Experience

Employees

26-50 Employees

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