Client Brief

YONO SBI’s main purpose was to attract youth to the new age digital banking services of YONO. Right from banking, to insurance, to loans to shopping, YONO looked to drive consumer engagement, awareness, user acquisition and adoption.

Idea

Since the brand wanted to attract youth, Nukkad by STAGE took an interesting route and created something that appeals to them while leaving scope for seamless integration of YONO SBI’s services. With integration in our Bollywood show, Bubbly Chali B-town, we reached out to youth. They were the right TG for the show as they were film buffs and at the same time, attracted to great deals, offers and the convenience of the digital world, including banking.

Execution

Since a shift in mindset had to be brought, there was a need to continuously hammer in the various benefits of using YONO SBI. The quarterly plan with a mix of Hyperactive, Active and Passive integrations made this possible. To create awareness, we designed a total of 14 episodes, 5 poster series and creatives in sync with the brand’s ethos and with brand presence.

Result

The Nukkad by STAGE and Yono SBI partnership was able to garner 10,500,000+ eyeballs, along with 28,290,000+ reach. We achieved huge engagement as well with 171,000+ likes, shares and comments.

Nukkad by STAGE

Digital / Web & Mobile

  1. Indore

Services

Clients

Category Experience

Employees

26-50 Employees

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