Client Brief

The pandemic caught all of us unawares. And with social distancing being a way of life, there was a need to feel the human connection again. The aim was to establish Adda 52 as the platform where you can not only play online Poker to stay entertained, but also connect with friends and family, have fun and at the same time, win real money.

Idea

There is no lack of options when it comes to things to do online. During the lockdown, people had been binge watching content on OTT platforms and spending increased time on social media. Nukkad by STAGE wanted to promote Adda 52 as a cool option to stay entertained online, and at the same time, be able to spend time with friends and family. We established Adda 52 as the platform that helps you stay connected, win real money, work out your brain and at the same time, have real fun. All these aspects were imperative to take away the gloom.

Execution

Under the game plan, we created a mix of hyperactive and passive integrations in our shows, along with highlight relatable and shareable memes and an article. Three hyperactive videos had storyline integrations that touched on the aspects of 1) fun things to do online, 2) staying connected with friends during lockdown, 3) winning real cash from home. Passive integrations found brand presence in our health and fitness shows Health and Fitness show Beyond Prescription and Financial Literacy show P Bole Toh Paisa. 

Result

Nukkad by STAGE and Adda 52’s winning game garnered 20,50,000+ eyeballs and 61,00,000+ reach and an engagement of 38,500+ likes, shares and comments.

Nukkad by STAGE

Digital / Web & Mobile

  1. Indore

Services

Clients

Category Experience

Employees

26-50 Employees

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