Ruparel Realty was launching their brand new project, Ruparel Palacio. They wanted to reach out to an SEC A/B audience with a radio campaign. But the catch was they needed the campaign to be produced within 3 days.
Ketki Dave, a known face & voice, would talk about slice-of-life stituations, relevant to people, before promoting Ruparel Palacio.
We scripted 7 ads within a day, recorded the artist, created original music, mixed the final ads & delivered the entire campaign within 2 days.
Post the launch of the campaign, Ruparel Palacio received instant bookings. The campaign holds a high recall value even today.
Full Service / Creative