Idea

The lockdown caused by the Covid-19 pandemic led to unprecedented job losses & shut down of businesses. A general sense of uncertainity & financial insecurity prevailed. Our company decided to bring in spread some much-needed positivity & the message that nothing is lost, as long as we are there for each other.

We conceived a campaign, 'Our Community is Our Immunity'. If the community looks out for each other, then our lives will soon get back on track. We executed a series of short films featuring people from different strata of the society. The films showcased how people's lives got affected but then how they eventually bounced back with one another's support.

Result

A barrage of positive responses across social media as the film touched a chord in people's hearts. We even got enquiries from brands who saw this film & wanted us to create such campaigns for them.