Client Brief
The Tolaram Group was entering the beverages sector for the first time in almost 40 years of operations in West Africa. They were launching a fruit juice brand, GoodLife Magik, that was targetted at kids. The client wished to launch with a never-before-seen TV commercial that would be a visual extravaganza for kids. An ad that would highlight the brand, it's variants & features.
Idea
The idea was to create a world of fantasy where fruits come alive & interact with kids.
Execution
We created a storyboard based on the creative note that we received from the client. Once locked, we shot the TVC in 2 working days (including the still photography for the campaign). The 3D rigs were ready by the time the ad was shot & we delivered the first cut within the stipulated timeline.
Result
An end product that exactly captured the client's needs.
