Client Brief

GOAL

India Music Summit was hosting their 3rd event and wanted to achieve more sales of concert tickets via. Digital.

Execution

Being a 3 day event, a predominantly classical music concert and a premium price tag had an ageing fan base. While creating awareness and desire we had to draw in younger audiences.

Being a classical / fusion festival, different personas could be attracted by showing their favourite talent based on music they like. Not just the talent but even the location, Fairmont Jaipur was a selling point as an experience.

Multiple assets based on classical and fusion talent ranging from static to audio visual and everything in between. Reaching out via. Facebook, Instagram and most importantly YouTube. All optimised for conversions. A robust remarketing Level 2 communication pushing sales across 2 months of constant campaigns.

Result

• 2.5 + Million Impressions

• 1.75+ Million Reach• 1.5 Lakh Unique Conversations

• 1.75+ Video Views• 200+ Ticket Sales (As attributed by BMS)

• 400+ online season tickets sold

• 3500 individual concert passes sold