Client Brief

GOAL

To sell 120 Autodesk products in a period of 30 days

Execution

Autodesk had opened direct sales of their softwear available on their new e-store. They had been selling offline purely for a couple of decades before this making the audience skeptical of online sales. We had a series of messages targeting architect business owners.

The challenge was the mis information spread on-ground about the online sales. Doubts on the cost, after sales service, set up service etc. led to a slow down in sales. We targeted this misinformation with corrective messaging via re-targeting. Sales picked up toward the end of the campaign.

Result

A sale of 140 products were made exceeding the target sale of 120.

All this in 1 month.

Mio Design

  1. Mumbai

Services

Clients

Category Experience

Employees

26-50 Employees

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