To sell 120 Autodesk products in a period of 30 days
Autodesk had opened direct sales of their softwear available on their new e-store. They had been selling offline purely for a couple of decades before this making the audience skeptical of online sales. We had a series of messages targeting architect business owners.
The challenge was the mis information spread on-ground about the online sales. Doubts on the cost, after sales service, set up service etc. led to a slow down in sales. We targeted this misinformation with corrective messaging via re-targeting. Sales picked up toward the end of the campaign.
A sale of 140 products were made exceeding the target sale of 120.
All this in 1 month.