KTM desired to build a personality on digital platforms grounded on their brand values/ pillars - Purity, Performance, Adventure & Extreme
INSIGHTS & ACTION
In order to sustain and promote the brand values, content buckets were created. The communication was tracked using an online reputation tool. Audience were analyzed digitally across different platforms and engagement monitored.
The audience started to distinguish the brand presence digitally according to the personality and the brand values. Digital Channels assisted the brand to build a motorcycle as muscular, powerful and tough. As the digital trend shifted from static to dynamic, we made sure 40% of the content generated was dynamic which in return boosted our engagement and recall value.
Organic Explosion: 74 mn Impressions / 6.1 mn likes / 31900 shares / 420 posts / 120K bookmarks
Reach and Engagement: 285 Million Impressions n 4.9mn likes 47178 shares