Merchandising - Eco Bag
To create brand identity and product awareness for baby care products. Planning to launch Reusable baby diaper & hing and cough relief roll on.
The concept is to use organic and ayurvedic products. Basically hing application is old remedies with the use of modern rollon. And reusable diaper is good for baby as well environments.
The brand name is Baby Organo. The logo refresh was achieved by creating the Bunny, a symbol that perfectly encapsulated the baby character like cute, naughty, jumping, etc… Baby with bunny character in pink color and green color resembles of organic so Organo in green color. Even present and future planning is to use bunny character in different ways of communications.
For brand identity our approach is to use pink and green color in the backside of the visiting card. As per our understanding product packaging material should be very catchy. When customer roaming around stores she or he should attract and see the pack what is all about. For roll on sticker, design approach is to use the combination of pink and white color. And white background with the leaf pattern which looks very impressive as well resemblance of the organic product. Also taken care of outer box packaging used eco friendly craft paper which is good for environment and we can easily convey the brand message.