Client Brief

To start wooden furniture manufacturing unit in surat, the name of F9 Furnichair F9 stands for “fine” and Furnichair “furniture with chair word” because they have planning to launch variants of chairs. Range of Local & Modern feel wooden furniture and selling through distributors. Setup is very well organized with designer team, quality materials, workmanship.
 

They are the experts manufacturer of innovative modular kitchens the name of Modufurn Enterprise since 2 decades. Since inception they are keen to deliver quality, appearance, innovation so the same applies with F9 furnichair also.

Execution

Challenge:
F9 Furnichair, Furniture industry is overfilling industry with big and small players. But the challenge is to create their different identity in the industry. 
We partnered with them to build the frameworks for marketing planning and brand launch strategy.

 

Approach:
As per market research the finer point is there are no other furniture units who manufacture wooden furniture and we are planning to take advantage of it. Starting with logo inception the though behind logo is to use all curves and cuts of the furniture in circle emblem as they have planning to launch wide range of chair so logo emblem resembles as chair. If we see all national furniture branding are colorful; after brainstorming with team finalized to use Black logo with craft background which looks unique and classy.

Our core idea is to use some engagement in packaging as when he or she bought some products from somewhere it should be engaging in different ways like outer packaging, informative flyers, product talkers, care instruction tags, etc… so all our communications will be in these 2 colors, craft background and black logo or else we can use craft paper for printing. Even we have given names for particular products in 2 ranges like Local and Global collection. We have developed marketing materials in same theme of craft and black color.
 

With the combination of client and our thoughts we have planned all communication, distributor strategies. Furniture buying is always a experience is someone life, if experience is good they always prefer to buy from there. When we said experience it is about presentation, quality, and innovation. Based on this we have created space graphics to their experience gallery. That’s how we have created brand launch and designing strategies.

MID30

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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