Established in the year 1975, Annapoorna is a pioneer in the art of spice processing and packaging. The brand wanted to redesign their packaging to appeal to audiences from all walks of life and to enhance the pick me up value of the product. To realign and position itself to cater to the urban population.
The diversity and rich cultural as well as historical significance of Indian cuisine has its own unique place in the world. The myriad flavors, taste and the huge variety is a celebration in itself. The packaging concept captures the diversity of Indian food, whilst celebrating and inspiring cooking and sharing it.
To bring people and different cultures together through one uniting factor - food.
Full Service / Creative