Lokusdesign

Packaging , Retail , Brand Strategy

Dinshaw's, 2017

Transforming a brand’s market impression from affordable, traditional, and ordinary to aspirational, contemporary & high-quality

Lokusdesign

  1. Pune

Services

Clients

Category Experience

Employees

26-50 Employees

Other Projects
Translating Havells's leadership and dynamism to its visual identity for achieving a strong and distinctive brand recall in a highly competitive industry
Corporate Identity, Branding
Havells

2008

Translating Havells's leadership and dynam..

Breaking the monotony of chocolate gifting in India by way of packaging (structure + graphics) designed around a ritual that builds curiosity and anticipation into the gift giving, receiving, and unboxing experience
Packaging
Nestlé Selections

2009

Breaking the monotony of chocolate gifting..

Contemporizing the packaging identity (graphics) of one of India’s most iconic consumer brands in tune with the emerging tastes and design sensibilities of the modern consumer
Packaging
Bajaj Electricals

2013

Contemporizing the packaging identity (gra..

Driving MMCI's transformation from being a sales-centric commodity vendor to a customer-centric solutions partner
Brand Strategy, Branding
Mitsubishi Materials Corp

2014

Driving MMCI's transformation from being a..

Translating a motorcycle’s aggressive and edgy styling to its visual identity, while still maintaining premium lifestyle cues
Branding
Mahindra 2-Wheelers

2013

Translating a motorcycle’s aggressive an..