Bajaj Allianz General Insurance Campaign against CyberStalking
Bajaj Allianz General Insurance launched Cybersafe Policy which covers people against potential cyber threats and risks
• To establish the brand as a solution provider
• To create awareness about new-age risks like cyberstalking, phishing, identity theft, etc.
There has been a slew of slanderous posts & messages that are being shared by a lot of online users, wherein Indian Men ping unknown women online or comment on their personal posts seeking their ‘fraandship’. One of the most identifiable aspects of their creepy online behavior is the misspelling of the colloquial term for women’s private parts – Bobs and Vagene.
To sensitize and deal with this unsavory online behavior we created creepy, yet relatable characters - Bob Svagene, Buggy Bhai, Rob-In Data & Tai Tai Phish
We developed a series of videos & banners for each of the character & reached out to people facing trouble related to cyberbullying, stalking malware, cyber extortion, Phishing
We Achieved :
- 1 MN Video Views
- 136% increase in Website Traffic
- 1/5th less Lead Cost compared to standard cost