Client Brief

Bajaj Allianz General Insurance launched Cybersafe Policy which covers people against potential cyber threats and risks

•       To establish the brand as a solution provider

•       To create awareness about new-age risks like cyberstalking, phishing, identity theft, etc.

Execution

There has been a slew of slanderous posts & messages that are being shared by a lot of online users, wherein Indian Men ping unknown women online or comment on their personal posts seeking their ‘fraandship’. One of the most identifiable aspects of their creepy online behavior is the misspelling of the colloquial term for women’s private parts – Bobs and Vagene.

To sensitize and deal with this unsavory online behavior we created creepy, yet relatable characters - Bob Svagene, Buggy Bhai, Rob-In Data & Tai Tai Phish

We developed a series of videos & banners for each of the character & reached out to people facing trouble related to cyberbullying, stalking malware, cyber extortion, Phishing

 

Result

 

We Achieved :

- 1 MN Video Views

- 136% increase in Website Traffic

- 1/5th less Lead Cost compared to standard cost

Logicserve Digital Pvt Ltd

Digital / Web & Mobile

  1. Navi Mumbai

Services

Clients

Employees

100+ Employees

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