The objective was to deep dive; map the user journey, the top revenue-generating path & devise the best viable strategy to increase conversions.
We implemented a ‘Shopping Tool’ custom dimension to identify 4 unique user behaviors on the site:
‘Shopping Tool’ custom dimension enabled us to extract meaningful analytical data and harness actionable insights for the business goals
- 50% Revenue contribution from Search
- 6% Increase in the revenue due to the overall navigation restructuring of the path
- 1.5-5% Significant jump in revenue with cross-selling