Idea

The campaign aimed to inform the consumers of Airtel about the worthwhile and economically effective offers. It was a reasonable endeavor to convince the consumers to make the necessary investment while opting for an offer.

Result

To create a clear and correct understanding of offers, we came up with a maximum number of mediums so that we don’t miss out on any level of our target audience.

The mediums included DTP, poster, foam banner, skirting, clothe banner, bus branding, etc. With an eye for innovation, the artworks were done in such a way that it highlights offers during the daytime and shows both creatives and offers during the night. Effective use of icons, effective images, and minimal design strategy helped us achieve the best results.

Airtel continues to be the dominant brand on brand KPI’s in both Urban and Rural Karnataka. The campaign gained wide recognition which resulted in the increased number of hits on *121#1. The transaction increased by 8% during 60 days of the campaign phase and overall resulted in a 31% increased revenue.

 

Krackerz

  1. Bengaluru

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
Mirchi Music Awards
Flyers / Posters / Tent Cards / Brochures, Corporate Film / ..
Radio Mirchi

2020

Mirchi Music Awards

Mahaveer Projects
Flyers / Posters / Tent Cards / Brochures, SEO , Data & Web ..
Mahaveer Group

2020

Mahaveer Projects

Best Offers Campaign / Promotional events / Retailer incentive's campaign / Kitchen hood Catalogue / Home Chef Contest /
Flyers / Posters / Tent Cards / Brochures, Web & Mobile Asse..
Prestige TTK Pvt Ltc

2020

Best Offers Campaign / Promotional events ..