Best Offers Campaign
The campaign aimed to inform the consumers of Airtel about the worthwhile and economically effective offers. It was a reasonable endeavor to convince the consumers to make the necessary investment while opting for an offer.
To create a clear and correct understanding of offers, we came up with a maximum number of mediums so that we don’t miss out on any level of our target audience.
The mediums included DTP, poster, foam banner, skirting, clothe banner, bus branding, etc. With an eye for innovation, the artworks were done in such a way that it highlights offers during the daytime and shows both creatives and offers during the night. Effective use of icons, effective images, and minimal design strategy helped us achieve the best results.
Airtel continues to be the dominant brand on brand KPI’s in both Urban and Rural Karnataka. The campaign gained wide recognition which resulted in the increased number of hits on *121#1. The transaction increased by 8% during 60 days of the campaign phase and overall resulted in a 31% increased revenue.