Tata Tiscon SD 10K Run Media Coverage
Tata Steel is an Indian multinational steel-making company based in Jamshedpur, Jharkhand, and is headquartered in Kolkata, West Bengal, India. It is a subsidiary of the Tata Group. Tradionatlly it has had a minimal presence in Vizag city. The client just came up with a requirement of increasing its presence in Viza and wanted a campaign which could catch massive eyeballs.
Once the client requirement was clear we brainstormed to come up with something which was never done in Vizag earlier. We pitched in the idea of having a marathon at beautiful beach road. The idea was accpted and approved by the client in the first go.
Based on the brief we got involved with the ideation, creation and execution of the event. City of Vizag had never hosted a marathin of the genral public. We had massive press release, media and on ground promotions for the event. We added some elements to it with a pre zumba session. The runners had a lucrative prize money of Rs. 1 lac. It was a massive event with every media platform used for promotions.
Press Release :The first edition of Tata Tiscon SD 10K Run presented by "TATA Tiscon SD" and promoted by Samrat Irons Pvt Ltd concluded successfully with an overwhelming participation by around 3000 men, women and kids participating in the 3km, 5km and 10Km of the multi-category run on 17th March, 2019, Sunday at the Beach road Vizag (from 5.30 am onwards). The event was hosted by Inspired Reach. The event saw participation of runners from diverse categories such as corporate, running clubs, walking clubs, educational institutions and NGOs among others. The first category, 10K, of the run was flagged off at 6.00 am followed by Zumba and flag offs of 5k and 3k. The Marathon run was presented by "TATA TISCON SD", which launched its brand new product Tata Tiscon SD or Tata Tiscon Super Ductile rebars in the Vizag Territory to support the cause of "Run for wise and safe Construction". Tata Tiscon's Super Ductile (SD) rebars are specially designed for construction in seismic prone zones. The event with its spirit of "Running for wise and safe construction" aims towards spreading awareness about choosing the right material for construction which can save lives and property by eliminating chances of untimely breakdown of structures. The event is set to make a signature mark not only in the city of Visakhapatnam but in entire AP and will be hosted annually. "Going forward we would like to make our presence felt in the Port City, tapping the market potential ,strengthening safe construction practices & spreading wellness," said Mr Raja Jain, Managing Director, Samrat Group
Activation / Promotion / Experiential