Client Brief

Bakery studio run by a mother and her 2-year-old: Sarrah.

The word “Coquette” is how Sarrah says “Chocolate”.

Sarrah. Our main character. The Boss. This brand revolves around the warmth and fun of a 2-year-old and the goodness that her mother bakes with.

Maida (flour) replaced with Ragi and Wheat. Sugar replaced with Honey and Dates. #NoNasties #HomeBakedGoodness  

They wanted a brand that encapsulated all of this. 

Execution

After a set of brainstorming sessions and design methodology workshops, we finalised a quick Creative Brief:

Quirky, Personalised, Guilt-Free, Safe, Warm, Fun, Hand-Drawn, Pastel Colours, Quirky yet simple

Archetype: Care-Giver

Result

An entire range of branding and promotional material.