Client Brief

Tampons are still looked upon as a Taboo in a country like India where the preservation of a woman’s virginity decides her character. How do we create communication around that taboo to break it? 

Idea

1. Establishing Visual Aesthetic for the brand

2. Building online POS to encourage purchasing 

3. Create brand assets to drive awareness

Execution

The Solution - 4 stages of the lifecycle for brand growth

  • Educate - Content that is informative and educational. Style adopted has to be conversational
  • Engage - Get users to share their stories and open up the community to sharing their stories
  • Foster - Expand Floh assets from being brand assets to becoming a full fledged community where leading KOLs can contribute
  • Grow - Focus on Sales across leading E-commerce Platforms

Result

1. INR 5,00,00 of sales achieved in the first 2 weeks of the activity

2. 300 Tampon boxes sold across the month

3. 240 Crampfree patches sold

HOWL Digital

Full Service / Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

26-50 Employees

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