Client Brief

To extend the Nycil brand into the sanitizer category and develop packaging in break-neck speed to launch for urgent market requirements.

Idea

Being a line extension of Nycil (a brand with an established product and visual equity in the consumer’s mind space) the design strategy was clear; we draw on the current visual architecture of the “prickly heat powder” to establish instant recognition, trust and acceptance for the new product while still achieving a distinct identity.

Execution

Team EBD had proposed multiple design options for the pack label to the Nycil brand team. After some intensive internal deliberations, very specific feedback & request for improvisations on the presented designs was received.

A few tweaks and enhancements later, the design was locked & handed over to Encept Premedia – our artwork
implementation arm.

Artworks for the two variants – 1 SKU each, were prepared, and approvals initiated across client stakeholders. Legal,
technical and brand approvals on fully print-ready artworks were in place and files released to print!

Result

Zydus proudly announced the market release of its new, Nycil hand sanitizers! Yes, the entire product rollout - design to shelf was achieved in a record 12 days!

ENCEPT BRAND DESIGN

Design

  1. Navi Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
Park Avenue Soap Redesign
BRAND Raymond Consumer Car, 2020

PROJECT Park Avenue Soap Redesign...

To redesign the packs of Park Avenue soap to make it youthful and contemporary while retaining the brand's core identity on similar lines with ...

Rasna Sipper Structure Redesign
BRAND Rasna International , 2019

PROJECT Rasna Sipper Structure Redesign...

To redesign the Rasna sipper design which could Incorporate 4 x 125g packs inside. Be easy to carry, easy to consume....

Godrej aer Gift Pack
BRAND Godrej Group, 2019

PROJECT Godrej aer Gift Pack...

To have a combo gift pack designed for aer spray+ twist SKU. ...