Client Brief
Our client has a unique polymer formulation that protects nails from fungal infections and strengthens it from within. Cyronail, is a complete nail care product that has proven benefits for both men & women. Their objective was to effectively target their customers with a website and suitable branding around the product. Their requirement was for a website, suitable brand identity, and promotion of trial around brand philosophy- UNHIDE the beautiful nail you deserve.
Idea
3 step branding process:
- Logo & brand guidelines: A compelling & vibrant design with smart product integration for maximum brand recall.
- Packaging: A neat design providing detailed information about the product & its usage in a decluttered manner, prompting customers to scan the guidelines easily.
- Website: A premium looking website that highlighted the wellness attribute of the product and at the same time placed its lifestyle aspect at the forefront.
Execution
We thoroughly researched their competitors before designing their website and creatives. The first step was to come up with a unique brand identity that inspires trust, confidence and has an overall soothing effect (like the product).
We carefully picked the colours in the designs to match their brand attributes and a one-page site architecture detailing the product benefits and usage inspired trial. The logo was creatively manipulated by adding “nail” in the design for brand integration. Even their packaging was pitch-perfect with product usage and guidelines on each side.
Result
Immediate acceptance by the target audience with an increase in a number of customers with effective branding. An informatory and potential sales channel in the form of a website.
